You know the basics. You need your product to be seen by the right people at the right time, and your brand to be recognised and respected. That means you need a strong social media presence, an easily navigated website, and an up-to-date mailing list. Fine.
But once you’ve set all that up, how do you measure your success? More importantly, how can you improve? Here are 10 amazing digital marketing tools.
1. Google Analytics
This is a great digital marketing tool for examining the traffic to your website. Google Analytics provides a huge amount of data, letting you know how many people are visiting your site, the pages they’re visiting, when they’re visiting, the devices they’re using, the amount of time they’re spending on your site, where they’ve come from, and more. You can even monitor your traffic in real-time. All for free.
Hootsuite is designed to help you monitor and manage your social media content. You can use Hootsuite to schedule your social media posts across all your different accounts, saving you time down the road.
You can store pre-approved content for members of your team to post as and when, ensuring you stay on message. You can measure the impact of your social media campaigns using Hootsuite’s analytics software.
Finally, you can filter through public conversations by keywords, hashtags and location to find out what people are saying about your brand and your competitors.
While Google Analytics is ideal for examining the traffic to your own site, Ahrefs lets you analyse the search traffic of your competitors. Using Ahrefs, you can uncover which keywords your competitors are ranking for in organic search results and how much traffic this brings them.
Ahrefs also runs the world’s largest index of live backlinks, updated every 15 minutes, so you can find out exactly where you and your competitors sit in the network.
4. Adobe Illustrator
Adobe Illustrator is a fantastic tool for creating eye-catching icons, logos, monograms, and complex illustrations for any medium. You can build up your artwork in layers using simple shapes, smooth lines, free-hand curves, and a whole spectrum of colours.
Adobe Illustrator also provides access to a vast library of high-quality fonts, which you can then edit for your own unique typography.
Hotjar is an extremely useful piece of web-optimisation software providing data on how exactly people use your site. Using heatmaps, clickmaps, scrollmaps, and visitor-recordings, Hotjar tells you how much of a post people read, where they pause, and what they click on, so you know how best to lay out your webpage.
Crowdfire is a really helpful Twitter management tool, which helps you sort and filter through your followers in bulk, as well as providing insights into the demographics of the people in your audience.
For example, with the ‘Just Unfollow’ feature, you can check to see which accounts are following you back and remove the ones that aren’t, all from one page.
Charlie is an easy-to-use, time-saving Customer Relationship Management (CRM) tool, intended to help you prepare for meeting new people, whether in person, by email, or on the phone.
Charlie gives you a breakdown of an individual’s social media profiles, biography, interests, news features, and so on. All you need is their email address. Perfect if your role involves cold-calling.
8. Website Grader
HubSpot’s Website Grader is a handy diagnostic tool which provides an overall performance rating for your website based on a wide variety of factors, from speed to SEO to security. Website Grader then offers some detailed advice on how to improve your rating.
Canva provides a fast and easy way to create images for social media, blog-posts, and websites. With optimised sizes and built-in templates, you can be ready to post on any platform in no time.
Readable is a free online digital marketing tool which tells you just how readable your content really is on a number of different measures. It tells you what grade-level and age group should be able to understand your content, how many complex-words you’ve used, average sentence length, and so on.
Want more? Check out this excellent article on Buffer for loads of suggestions of free digital marketing tools to help extend your online reach even further.
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