Google is constantly refining its search engine algorithm. This means that if you are not up-to-date with the latest SEO best practices, you are going to lose your ranking on the SERP. This is crucial as most of the search engine traffic goes to websites that are higher on the ladder. As a matter of fact, the websites on the first page of Google SERP takes 75% of all incoming traffic, with the top ranking website nearly taking 40%. That’s huge!
So if you don’t want to end up losing out on valuable organic traffic, then you need to focus on your SEO game. But with that being said, it can get a bit tricky sometimes. As a digital marketing technique, SEO isn’t simply about what you do, but it is also influenced by what you don’t. Many people tend to think that keyword optimization is all there is to optimizing their website to rank on search engines, but that is only half of your responsibilities.
One of the famous quotes that goes around in the SEO community is;
“Google only loves you when everyone else loves you first”
And this is the gospel when it comes to search engine optimization. With this in mind, let’s take a quick look at some of the ways you can improve your SEO game in 2019.
Focus on Delivering Better UI & UX
You not only have to focus on the content but also the layout. This includes the overall UI and UX of the website to maximize user convenience. You can achieve this by ensuring faster loading speed, a de-cluttered UI, clear call-to-action, mobile-friendly designs, and so on.
Also, it is important to avoid keyword stuffing when optimizing your content for a particular keyword. This makes the content unnatural and in-comprehensive for human readers. As an added bonus, try to create solution-oriented content coupled with attractive headlines – Google will love you for that extra effort.
Manage Your Internal & External Links
Apart from keyword optimization, another well-known factor to improve your site’s SEO score is related to link building. Internal linking among different posts as well as external links to quality websites are also known to improve user engagement and site authority – all of which are major SEO factors.
However, your job isn’t done the moment you have placed a link on your website. It is also your responsibility to make sure these links are properly working. Over time, the target URL might be removed or taken down leading to a broken link on your website. When a user clicks on the link it will take them to an error page. A situation that can drastically reduce user engagement levels and increase the bounce rate on your website.
If all these seem too difficult to remember, we have prepared a comprehensive infographic covering 25+ common SEO mistakes people tend to make. Take this into reference while working on your website, and it will help you improve your SEO score.