Applying For A Job Is A Marketing Exercise – Plain and Simple

5 Things Most Recruiters Won’t Tell You (But Are Vital To Your Job Application)

Most of the advice you read online professing to give you advice about how to get a job is usually generic, regurgitated pointers that your mum or your school teacher have told you at some point. Am I right?

As if you don’t already know that you should:

  • Send a personal cover letter to every application
  • Tailor your CV to the role you are applying for
  • Check your CV for grammar and spelling
  • Follow up after the interview with a phone call
  • Arrive on time
  • Be polite and don’t swear in your interview
  • Dress to impress

Blah blah blah. If I’m being kind, I’d describe this kind of advice as common sense; I actually think it insults your intelligence.

So I got to thinking, what you really need is advice from people inside the digital marketing industry. You need to know exactly what really impresses at interview and what renders you a mediocre candidate.

Don’t be fooled there is no quick fix. Your hard work will pay off. There are ten times too many candidates for every job at entry-level so you have to be different, unique and special.

Got it?

Hang-on a second… making something appear different, unique and special… this is all starting to sound like a marketing exercise.

# 1 – Treat your application as a marketing exercise

You are, after all, promoting yourself, AND you are applying for a job in digital marketing, so as a recruiter I want to see that you have a natural aptitude for this stuff. Start by thinking of yourself in the third person. You are the product (candidate) that the customer (business) should buy (employ).

What’s in it for me?

This is a classic question we marketers ask to help identify the product benefits for the customer. And this exercise is no different…

If the business employs you what do they get? What problem do you solve? Why are you better than other candidates? What makes you unique, or different or special? Some good examples that have caught my eye on entry-level CVs are:

  • I held a sports event and raised money for a charity
  • I organised an alternative graduation party
  • I’m a published author
  • I designed and built my own website/app/blog
  • I started my own business aged 10
  • I worked for a marketing agency in my summer breaks
  • I published the university magazine / website
  • I represented England in the Netball championships

You may think that these sound pretty unbelievable, but they are true. And, if you have an enterprising spirit and a curious mind, I’m sure there are things that you have done in your past that are good examples that make you different. You just have to dig them out and tell the story.

Tune in tomorrow for #2 where we let you into the next application secret.

About post author

Hello. My name is Lucy Smith. I recently quit my full-time Marketing Director role at a tech start-up in London, (after 13 years hard graft getting there), in favour of starting up on my own. Why? The journey from graduating with a 2:1 in Media and Cultural Studies to Marketing Director hasn't all been plain sailing, but is has been challenging and tremendous fun. A career path that I heartily recommend to anyone who will listen. Digital Marketing For Graduates is my brain-child. I'd like to give something back, as well as have the experience of starting my own business. I will give it my all. Provide and source the very best information I can, but I know I can't do it all alone. For Digital Marketing For Grads to evolve I will need some help. Please get in touch if you'd like to be part of the idea.
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