Basil is a co-founder and creative partner at The Builders Arms Creative Partnership in London.
I have spent much of my career living and working globally; mostly with Leo Burnett, with stops at TBWA and Lowe along the way.
I’ve worked on P&G, Electrolux, AEG, Unilever, Cathay Pacific Airlines, Pilsner Urquell, Molson Canadian Lite, Reebok, Fruit of the Loom, McDonalds, Eurotel, SA Brewries, Regent International Hotels, Nashua, Coca-Cola and many, many more.
No matter where in the world I’ve been, no matter what city, no matter what continent – I’ve found one thing to be true. You’ll never achieve great advertising unless you first find a great idea to feed it.