Elena Tahora, Author at DigitalGrads
Elena Tahora
Web Designer
Location: USA
Specialist In: Conversion rate optimisation

Biography

Digital marketing is the real thing now. The Internet is buzzing and marketers are fully exploiting the marketing edge. However casual it may seem, digital marketing is a worthy profession. And just like any other formal professional engagement, getting a digital marketing job may require an interview, there knowing some digital marketing tips would be of immense value. This is because your interviewers need to be assured that you have the requisite knowledge to build the brand a formidable presence online. What are the most common questions you may be asked and what answers can you give to blow the interview panel away in admiration?

For this, we will have to simulate you are before a panel, and you may be shot with the following questions. The way to rightly answer is shown as well. So let us get you some digital marketing tips.

1. Can you please tell us what you know about digital marketing?

Digital marketing is very wide hence you may be tempted to give an exhaustive sermon on it and unleash all your knowledge about digital marketing. However, wisdom demands you are succinct and straight to the point. Give them a general overview. Something like “Digital marketing is simply marketing a brand through the internet. Digital marketing all accommodates search engine marketing, SEO, social media marketing, link building. It basically entails online brand exposure and eventually selling online and this is better done via responsive websites.

2. Can you segment digital marketing for us?

Here is another digital marketing tip, your answer should go like this:

Thank you. Digital marketing can be rightly divided into two categories. There is inbound marketing and the second is outbound marketing. Inbound marketing cuts across ebooks, social media marketing, webinars and all to improve the count of clicks a website (basically a responsive website) registers. Outbound marketing entails marketing activities like cold calling, email marketing, as well as placing ads.

3.  We believe you know about SEO, can you tell us a bit about it?

SEO which is search engine optimisation basically involves enhancing the content structure of your responsive website as well as its composition. This is to increase the online visibility of your website through means of proper indexing by search engines. SEO extends into any promotional effort to improve your rank among search engines. One of the most effective SEO techniques is link building, where other websites link to your website.

4. Good, so how is keyword targeting connected to your SEO?

Search engine optimisation is inseparably tied to keyword targeting. These keywords are the strings of words a user inserts into a search engine query when sourcing distinct information. Your content as a website must be built strategically around these keywords for admirable ranking by search engines. These keywords can still be connected as links with content containing them woven together in interconnected links.

5. Thanks for those digital marketing tips, so where can you place these keywords for improved optimisation and page ranking?

First of all, the position of your keywords in your website contributes a whole lot to how well your site ranks. For the best of optimisation, the main keywords you are trying to rank should be in the meta title and description of a website. Ideally these keywords should also be mentioned at least once in the content of that particular page. The inner page URL should also have the partial or exact match keywords mentioned.

Most importantly, the description of that page should not only be written for search engines but also for people. Great copywriting is required and this will definitely improve the click through rate in the search results (SERP’s).

6. Can you tell us a bit about PPC?

PPC is the same thing as Pay Per Click. This is a system where the advertisers running a particular ad pay the responsive website owner for space to place an ad. So the advertisers pay the owner of the website anytime visitors of the website click on the ad.

7. Can you tell us the primary models for designing your Pay-Per-Click?

Pertaining to PPC models, you can adopt the flat rate PPC or the Bid-based PPC. In the flat rate PPC, the owner of the advertising platform and the advertiser will come to an agreement on a defined amount that the advertiser would pay anytime his ad is clicked. This rate, however, differs with the several positions of the website. Positions likely to attract more attention because of their conspicuousness would be costlier. The bid-based model involves the advertiser getting embroiled in a bid battle with other advertisers in kind of an auction by the publisher. The advertiser stipulates his budget and the publisher grades a position for his ad respectively.

8. Tell us a little about Google Adwords?

Google Adwords stands out as the top and most patronised PPC system globally among advertisers. It is essentially built on the pay per click approach. This system allows advertisers to bid for advert spots on Google search as well as other online locations affiliated to Google. So links preferably links to their landing pages of their websites are incorporated into those ads.

9. How can you improve the optimisation of the conversion rates per PPC?

For your PPC campaign to really achieve its real purpose of conversion, the content of your website must add real value while maintaining their catchiness. The content must be heavily connected to the targeted keyword. Your ads must lead to a powerfully landing page where the message of the brand sinks reasonably into the mind of the visitors ultimately converting him. Engagement and value-addition can help viewers click on your ads, and links to your website.

10. So one more digital marketing question from you, can you list some effective online marketing tools we can use to improve our digital marketing?

Well. The first one is Google Analytics. Some of the other powerful online marketing tools I have tried in the past are XML Sitemap Generator, Crazy egg heat maps, Favicon generator.

These are your digital marketing tips. These are the commonest digital marketing questions you could be asked in an interview or so. If you can answer them the way we outlined, congratulations. You can prepare the drinks for the party. You are getting employed as a top digital marketer. And don’t forget to spice your answers with a confident smile. Such are smiles are interpreted as links to confidence and self-assuredness.

 

If you found this article helpful you may like to apply to be part of the DigitalGrads Career Accelerator and create your very own video interview for our Hiring Hub. 

Posts by Elena