This is the story about how I discovered digital marketing as a career… I hope you will find it helpful if you are thinking of going into digital marketing as a career as well.
When I was at university…
I studied Information Technology. It was a good degree, having learnt about social theory and a few technical topics such as web design. After graduating, I did not have an interest in working in the IT field as at the time I felt that jobs were too technical. However, after doing some work placements across a variety of sectors, I came across an education charity called City Year where a role came up for a full-time volunteer.
During my time with the charity, I first came across digital marketing when I decided to take part in a work shadowing placement in the marketing department.
This placement gave me a chance to work in a career field of my choice and to find out how it felt like to be as one of the team. In a short space of time, which was two days, I learnt a lot about what digital marketing is about, such as, researching ideas for campaigns, testing websites, jobs in marketing and how to analyse data. It influenced me to find out more information about marketing so I decided to search online for courses I can do to give me an introduction.
Digital marketing as a career…?
As I was searching, I came across some websites that offer digital marketing courses but they were either too expensive or too long so I then took some time to carry on looking for the right course. I wanted one where I can learn in a short period of time and would result in me finding a job with the skills that I learnt from the course. Before, I was worried about not finding work in time because every time I applied for jobs, I will always get emails saying that I was not successful which discouraged me.
I found the Digital Grads website. After reading the background of the site and also the founder Lucy’s profile, I started to get interested in reading more. When I realised that there was a free course offered in marketing, I decided that this was a good sign for me to go ahead because I was positive that I will get the skills and knowledge that I will need to pursue a marketing job.
So far, I have completed the search marketing course on the website and I have started the social media marketing course as well which I find interesting. As I continue on the course, I will have a greater understanding of why marketing is important in the world today.
Here is my advice…
My advice to anyone that wants a career in digital marketing is to go ahead and learn as much as you can about the industry because it changes so fast. I recommend DigitalGrads to begin with because it can give you lots of practical experience; you can write blog posts just as I am doing now, or practice social media marketing. I wish you luck!
Time to kick start your career? If you want to gain more digital marketing experience, sign-up to take our training and learn from practical training to see if it’s something you enjoy.