Freelancer or Agency – What’s Your Choice?

Freelancer or Agency – What’s Your Choice?

In today’s digital world, there are plenty of opportunities for people to find some sort of a job. Individuals with specialised technical skills, such as web developers, designers, digital marketers and anything related to the IT sector are highly sought-after.

The main reason is that almost everything happens online and it’s powered by technology. Organisations that operate online are constantly on a lookout to expand their talent pool, in order to grow their business further.

Fast internet speeds and powerful computers allow companies to remotely hire employees, but they also allow individuals to start off their freelance careers.

That being said, you can show off your skills on the market as a freelance or perhaps decide to work for an agency that can make good use of your expertise. Therefore, which one should you choose; agency work or freelance? It’s a tough decision and both choices have their pros and cons. Here are a few things you should know that might help you decide.

More flexibility for freelancers

As a freelancer, you’re entitled to more flexibility than full-time workers. That includes working from home, choosing your clients, as well as choosing your work hours. This is especially true early on, while you’re still networking and trying to make a name for yourself. Basically, you can create a schedule that works in your favor.

Later, you can also choose which projects to take based on there scope and clients who want to hire you. However, just remember that if you turn down too many clients it may damage your reputation.

Freelancer or Agency – What’s Your Choice?

More stability for agency workers

If you manage to find a job in a good digital agency, they’ll know how to make the best use of your talents. You’ll be assigned to interesting and challenging projects where you can truly test out your skills. Moreover, you won’t have to do everything on your own. That means that the workload is carefully delegated and different teams will work on different aspects of the project.

You can still collaborate and share ideas with your colleagues, in order to find the best way to finish a project. You have fixed work hours, a regular salary and benefits that come with the job. Based on your skills and your performance, you can advance in your career and gain even more stability at your workplace.

Freelancer or Agency – What’s Your Choice?

Greater challenges for freelancers

Digital marketing is a particularly difficult field to work in, especially if you’re a freelancer. If you are thinking of freelancing try not to take too many projects at once. Once you’ve bitten off more than you can chew, it can be very difficult to manage your time and projects. Try and stay organised. You can always ask your fellow freelancers to help you out, but you’ll have to split the profit.

Also, you can check out various platforms, such as 2easy, and try to find an agency based on your needs to assist you with completing the project successfully. Another challenge freelancers face is securing payment from clients. You’ll have to set up a payments system and design contracts for clients to sign. Without contracts, clients have no legal obligation to pay for your services. Agencies have legal departments that take care of such things, while freelancers must fend for themselves and negotiate with clients at all times.

Pick your agency carefully

A full-time job can become very stressful, especially if you land a job with an agency whose company culture doesn’t suit you very well.


Whether you choose to freelance or work for an agency will greatly depend on you and what you want to do with your life. Those of you who are more independent may want to venture into the market alone and try freelancing.

On the other hand, those who seek more stability and security and want to learn on the job would most likely prefer working for an agency.

Both options have their good and bad sides, the key is to find a way to overcome the challenges and keep moving forward.

Freelancer or Agency – What’s Your Choice?

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About post author

Claudia Paisley Propp, graduated journalist, digital marketing lover, based in Sydney. Copywriting, Online Marketing… Lets just say – Communication in all shapes and sizes is her passion and what she does best. She is that lucky girl who gets to live her dream. Here to share her knowledge and write about latest trends in (social) media that can help small businesses grow really big. Writes for Bizzmark blog.
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