How Do you Start a Blog to Improve Your Public Image and Employability?
Starting a blog is a fantastic way to stand out from the crowd but it can feel like a big step to take, especially when you don’t know how.
We’ve already told you all of the fantastic reasons why creating a blog site will do wonders for your employability, so now we’re going to tell you how to start a one.
So, How Do I Start a Blog?
Get a Clue
First, you should have an idea of what you’re going to write about.
Figure out your ideal job and build your blog around that. The best way to blog for employability is to tailor your blog for your applications: write about industry news, products and services you’ve tried and just let your creative juices flow.
But make sure that you’re writing about something you love. If you’re having fun, you’re way more likely to make writing a habit.
You should try to get a clear idea of what your blogs are going to cover. Make it as small as possible: all blogs do better when they appeal to a niche audience.
There are loads of blogging platforms out there, but I would recommend WordPress. It’s really easy to set up and fun to manage. You can see your analytics and customise your theme at the click of a button.
Try out a couple of different platforms and see which one you like the best.
While you’re creating your blog, have a think about what it will be called. Having a snazzy URL can make a big difference in readership, so try to come up with a pun or phrase that’s related to your content.
Write a short bio and get to sorting out all of these little basics. Remember, at this stage it really doesn’t have to be perfect.
Now that you’ve got the bare bones of a blog, check out the competition.
Spend some time searching for blogs that cover the same things you want to – there will probably be hundreds out there. Follow them, like their posts and check out what they’re writing right now.
By keeping an eye on your competition you can check out what posts tend to trend and get more engagement, setting you up for success.
Most blog platforms, like WordPress, come with lots of themes and layouts to choose from. And most of them will be free, too.
If you’ve got some coding experience you could always try to build your blog from scratch, but for us less technically skilled out there, a regular theme will be just fine.
Now that you’re all set up, you can start writing your first post.
As a rule, I usually write my posts in Word before moving over to WordPress. This is because I’m just more comfortable in Word – I trust it to pick out my horrific spelling errors in a way that I just don’t trust anything else.
My writing tips:
- Keep your posts between 500 and 1,200 words long
- Use plenty of sub-headings and formatting
- Keep it informal, fun and engaging
- Make your sentences short and to the point
- Make the first line after your title a bold heading
Images and Design
The internet is a really tricky place. Copyright is a real thing and it can come for you anytime, so try your best to keep safe.
Make sure you’re not getting your images from Google. Unsplash, Pixabay and Pexels are great sites that offer a huge amount of royalty-free images. Just make sure that you’re giving the image’s owner credit in the caption and link to their page if you can. It’s only polite.
If you’re willing to invest, a website like Shutterstock is a fantastic resource that’s guaranteed to keep you protected from any copyright claims.
Once you’ve got your safe pictures head over to a design website, like Canva. You can create amazing graphics, banners and featured images with Canva – and it’s free. I love Canva and use it for all of my blogs.
Tags and Categories
Before you post your masterpiece, head over to the tags section.
When people are searching through WordPress, this is how they’re going to find you. Spend some time to create some tags that are sure to get you noticed.
Your categories are also an important section. Anyone browsing your blog will probably use them to get around, so make some catchy categories to draw them in.
Congratulations! I hope by now that you know how to start a blog. You’ve probably published your first post and are feeling super proud.
Please remember that blogging is all about writing what you’re interested in, so be passionate, excited and consistent. Remember to have fun with it – this is your creative space.
Once you’ve created your blog be sure to add the link to your CV, socials and DigitalGrads account. Send us a message that you’ve created a blog and we’ll add it to your profile for all our employers to see. They love looking at your blogs, so don’t be shy!