You’ve survived through 3 years of uni, the late nights, deadline horrors and the terror of living away from home. You’ve been through the endless job applications, the awful interviews, and the tedious refreshing of your email inbox, but you’ve finally done it – you’ve got the job! But now comes the hard, and truly scary, part – learning how to get ahead in a career as a graduate.
The marketing industry today is one of the most fast-paced professions available. Ever-changing and constantly evolving, those who have just landed a marketing job are expected to learn everything, and fast.
But don’t panic! A career in marketing is rewarding, creative and often a lot of fun. I have recently started my career in digital marketing at London London SEO Company Bigfoot Digital so, if you’re worrying about how to thrive within the progressive world of marketing, I can help!
Use your individual skills
Most people who end up in a marketing career don’t have a marketing degree, which can be a bit daunting if you’re starting from scratch with little to no knowledge of the industry. As marketeers, we often have to wear more than one hat – content writer, SEO expert, guest blogger, website designer – you name it, we do it. If you have a passion for something, then shout about it!
When I began in my job, I had a huge interest in graphic design, however had never had any real-life experience or application of it. I was lucky enough to be able to develop my skills – I was given access to Photoshop and Illustrator, along with the freedom to create infographics and social media visuals.
So, if you have a passion for a certain aspect of digital, even if it’s not in your job description, simply ask if you can pursue it – after all, the worst they can say is no, and most employers will be eternally grateful if you can bring additional skills to your job. It may even make you indispensable!
Do your research
A career in marketing and a passion for learning go hand in hand. Regardless of your job, getting to grips with the most up to date industry knowledge is the key to getting ahead. We’re lucky in that digital marketing is an excellent industry in which people are always willing to share their knowledge and expertise – making it the best career for those looking to improve their knowledge. If you haven’t had the previous experience, take the time to learn, whether it’s a quick bit of research in-between tasks, or some out of work learning. Following marketing blogs, such as as Moz Blog Search Engine Land and HubSpot, , is the best way to keep yourself in the know when it comes to the most up to date news and industry updates. Similarly, following Twitter accounts of prominent marketeers within the sector, along with marketing blogs and companies, is a great way of seeing a steady stream of the latest practices as and when they happen.
Have confidence and be yourself!
Chances are, you were hired for a reason – be it your winning personality, quirky traits or unique experience, your employer wanted to hire you for you. As graduates it’s often easy to compare yourself to other staff members, but you have to remember most of these people may have been at the company, or worked within the industry, for a while. As a graduate, you have a wealth of knowledge and expertise that a lot of the longer serving staff might not have – so have confidence in them! As a younger generation, we’re often quicker at getting to grips with new skills and are generally more confident and familiar with technology and social platforms.
Develop connections with influencers – Instagram, Facebook and LinkedIn are perfect places to connect with marketing insiders and professionals. Engage with online discussions, join groups and immerse yourself in all things digital to pick up tips and tricks to push you forward.
Put yourself out there!
Often, getting ahead in your career requires you to put yourself in situations that make you uncomfortable – no matter how much you may hate it! I recently helped out at an employment event at my old university, chatting to second and final year students about a career within digital marketing and life after study.
While I was absolutely terrified beforehand, it was an enjoyable afternoon, and from it I’ve managed to make some business contacts with lecturers and organisations within the university, while also finding two work experience students who have just started their placements with Bigfoot!
Go above and beyond
Digital careers are unique in that they usually offer staff a creative, relaxed working environment, worlds away from the standard office job. Not everyone is so lucky to get their dream job straight out of university, however, once you’ve secured a job within the digital world, it’s easy to get bogged down in the working world, and simply coast along.
Our industry is unique in that it is constantly evolving, and so as marketeers, we must too. Offer your help around the office – is another team looking for some help with outreach article ideas and you have a great angle? Speak up! Even something as simple as offering to help out a team member who has a bigger workload than you shows that you’re willing to put your all into your job, and aren’t afraid of some hard work!
Your Career In Digital Marketing...
If this type of activity floats your boat and a career in marketing sounds like it’s for you. Get in touch with us today, to find out how we can help you land the job of your dreams.