Voice search refers to speech recognition technology that can be used by people searching the internet. Interest in voice search within digital marketing has grown rapidly due to the fast growth of smartphone technology and other small web-enabled gadgets and devices.
There once was a time when this technology could only be seen in science fiction movies, but with the introduction of digital assistants like Apple’s ‘Siri’, Microsoft’s ‘Cortana’, Amazon’s ‘Alexa’, and Google’s ‘Google Home’ voice search has recently gained a lot of traction.
Have you optimised your website for voice search? If not, it might be time to ensure your website can support voice search in 2018. Voice search is growing rapidly! Technology companies are working on improving and enhancing their digital assistants and, experts believe that this feature will become ubiquitous in the upcoming years.
If you are still unsure, here are the top 5 reasons to optimise your website for voice search in 2018:
1. 20% of searches on mobile are made through voice
The incorporation of voice-enabled search technology has made mobile devices even easier to use for people of all ages. Statistics show that 20% of searches on mobile are conducted via voice. Thus, if businesses don’t optimise their website for voice search, there is a good chance that a lot of their potential clients will not see their site listed in their search results. This means that the business will miss out on possible leads and sales as a large number of searches are conducted on mobile.
2. Voice search is useful in satisfying customers
We all know that customer is king and the competition in the tech market is intense. Every business wants it’s visitors and customers to be satisfied and happy because this can lead to repeat business in the future. Voice search enables a business in doing exactly that. With text-based search, people only use a couple of words to search for something and this doesn’t give precise results. Voice search, on the other hand, is more accurate and can deliver the best possible results thereby satisfying customers.
3. Digital assistants have become immensely popular
There was a time when there was only Apple’s Siri in the market and it could only do the most basic functions of opening apps or programmes. Now, digital assistants have gotten smarter and a greater number of functions have been added to their arsenal. This has boosted their popularity and they are now used for performing detailed searches on the web.
4. Voice search impacts your SEO
Yes, your search engine optimisation efforts are also affected by voice search. As mentioned above, short tail keywords may not provide accurate search results, but long tail keywords used in voice search are more effective. Furthermore, when visitors of a website are satisfied, it will automatically reduce bounce rate and increase the time people spend on your website. This can have a positive impact on your SEO rankings and give you greater visibility as a result.
5. It can help in reaching a larger audience
Using voice search, a business can reach a larger audience as those who have difficulty in doing text based search like the elderly find this option very easy. Thus, a business that offers products and services for different age groups can benefit from optimising their website for voice search.
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