PR and marketing are often considered as two separate functions in organisations, you can however use your PR skills to help you land your first job in digital marketing. By incorporating PR into the company’s digital marketing campaign, organisations will have a powerful strategy that will drive more customers into the sales funnel and increase their conversions.
With this in mind, it is worth noting that having the right PR skills can give you an edge if you’re looking for your first job in digital marketing.
Complementing your digital marketing course and expertise with the most sought-after PR skills can help you greatly in your entry into the world of marketing.
Here are 7 PR skills for your first job in digital marketing that you need to develop and highlight on your CV.
1. Communication skills
Strong communication skills are crucial for finding work and succeeding in the fields of PR and marketing. You need to be proficient in expressing your thoughts and messages clearly, verbally, and through written communication.
Additionally, it is important that you have excellent listening skills. You need to be an expert in listening intently to what others are saying, and in understanding them.
Lastly, you have to work on your social awareness. You should be able to pick up on the slightest change in tone or emotion during a conversation. More importantly, you should learn to always keep your emotions in check when communicating your message.
2. Strong understanding of social media
Since you will be using social media a lot, you need to have a strong understanding of the different digital marketing platforms.
You have to be an expert on how to use social media to manage your potential employer’s brand and voice.
Crucially, you should know the major differences among the various social media platforms, how to choose the best sites, and how to effectively use each site as a tool for communicating with the public.
3. Multimedia skills
To be a successful public speaker and effective in presenting online content, you need to have knowledge in how to manipulate the various types of media.
Some of the multimedia skills that can make you more attractive as a potential hire are:
- Photoshop editing
- Search engine optimisation (SEO)
- Uploading videos to YouTube
4. Data analysis
Today, more and more organisations are expecting PR professionals to provide evidence regarding returns on investment. They want to be certain that the digital marketing campaigns they are investing in are helping their businesses.
You can provide this evidence by being knowledgeable in analytics software, and comfortable analysing data.
Many PR job descriptions now mention Google Analytics, Hootsuite Analytics, or Moz Analytics as preferable skills. You will get a leg up in your job seeking venture if you can take short courses in using these tools.
5. Organisational skills
Knowing how to organise your tasks and complete them within the given timeframe is a talent that all employers look for. It is an important skill to have in both PR and marketing.
In both fields, you will find yourself in situations where you will need to meet deadlines for multiple clients and projects.
Being skilled in managing your time, and distinguishing high versus low priority tasks, is a valuable asset to offer as a potential hire.
Creativity is now a pillar of effective marketing. As a PR and digital marketing specialist, you have to constantly think outside the box to come up with a new approach to an old idea. Similarly, you will need to be creative to find new ways to attract more customers.
If you have the ability to come up with ideas that others haven’t, you will be able to make both your bosses and clients happy.
7. Attention to detail
Lastly, be meticulous. It is imperative that you pay close attention to detail, whether you are proofreading an article, or compiling material for a presentation. You need to always check for accuracy, consistency, and completion.
Keep in mind that if you overlook inaccuracies and errors, you can do a lot of harm to your company and client, and put your career on the line as well.
Your PR and marketing skills will be invaluable during product launches and other types of marketing campaigns.
If you have recently graduated, take the time to refine these seven key skills. They will help you get your first job and succeed in the field of digital marketing.