Soundcloud is a social media site dedicated to music and musicians. There are many marketing techniques and ideas that can be applied to both Soundcloud and other social media platforms. In this article I will be naming five of most the useful ones. In under a year, these ideas have allowed me to increase traffic from virtually nothing to this:
1. Know your product
The first part of any marketing strategy is knowing what you are marketing. For example, the genre I make is Lofi Hip-Hop, which is often associated with being chilled out and sampling jazz records. Understanding the genre allows me to figure out where my music (replace this with the word product if you’re a business) fits within the digital sphere. For instance, there are other genres of hip-hop which incorporate elements of jazz, such as Jazzhop, and ones that are chilled out such as Chillhop. With this in mind, I will be sure to promote to people who like these genres by using the relevant hashtags. Moreover, because I understand what my music is to people, I have a better idea of where to look to find people that will like it.
2. Go to where your target audience is
Once you know what kind of people are likely to like your music (or product), you need to find out where those people are. For my genre, the rise in popularity is very internet-based (there aren’t many live shows for this genre), which suggests that most of my audience can be found on the internet. The place that has been most helpful with generating traffic for me have been the lofi hip-hop reddit. Not only is this a great place to promote music but it is also a great place to connect with people one-on-one.
Once you know where your audience is, it is important to engage with them. Facebook is changing its algorithm so that posts from family and friends are more visible on our timelines than posts from businesses. Why have they done this? One reason might be because they want Facebook to be more personal and what is more personal than posts from people we know? This is important: it is easy to forget that social media is about connecting people. By connecting with people on an individual level you gain the ability to make your product matter to them, thus making it more likely that they will become your advocates. This goes hand-in-hand with knowing your niche and understanding your audience. Going back to Lofi Hip-hop, I know this genre tends to favour simple production techniques and so often attracts a lot of novice producers. Because of this there are a lot of people who are looking for their music to be listened to and critiqued. This provides me with an opportunity to engage with a key section of my target demographic by offering advice to newbies. If the advice is useful they will often take a look at my Soundcloud page without me having to ask, thus, creating potential for fanhood. The most effective ways to engage with your audience will vary with the nature of the product and the platform you’re working with.
4. Know your platform
Engagement is one thing but it is important to know the value of your engagement. For example, on Soundcloud, in terms of bringing in traffic comments are much more effective than likes but they are more time-consuming. So, if you want to make yourself visible on a large number of songs ‘likes’ are good for that. Reposts are good for keeping yourself in your followers’ timeline, if done consistently then they are more likely to check back to see if you have new music which will make your releases more successful when they drop. Understanding these things allows me to come up with an effective strategy based on my goals. If done consistently I can expect consistent and predictable returns. Every platform is different, however, so it is important to understand yours in order to come up with effective marketing strategies.
5. Look for patterns
This will allow you to figure out what works and what doesn’t. This is probably the most important skill when it comes to marketing on social media. If you are able to find useful patterns on one platform, you should apply that same level of analysis on another. If you can do this well, then no matter what platform you use, you will be able to come up with an effective marketing strategy. This will also protect you against the ever-changing landscape that is digital marketing and make you a force to be reckoned with.
Eriq has used his initiative and passion to gain some experience in digital marketing, without actually needing to go out and get a job. Now he is training with us here at DigitalGrads. You could be too. Apply today!