A social media strategist’s job includes several very different duties and requires many disparate sets of skills. They are, to put it simply, social media experts that create plans on how to manage online communities.
Identifying target groups and coming up with strategies on how to reach them sounds like a dynamic and interesting job, but at the same time, it entails a lot of responsibilities and demands passion and devotion. If you want to become one yourself, here are a few basic tips that may be of use.
A social media strategist needs to be multi-talented, since they have to quickly switch from being a copywriter, editor or a designer to being a social media analyst or a project manager. It means a constant alteration between tasks that are purely creative and those that are essentially analytical. A social media strategist needs to have the best of both worlds.
They also need to understand different target audiences for different clients and create guidelines on how to create and distribute content on various social networks. It’s essential that a social media strategist is familiar with characteristics of every particular social network and is able to communicate with people on each of them. This brings us to our next point.
A social media strategist doesn’t interact only with the audience. They need to be in touch with a lot of people at the same time. On the one side, there’s your clients and your management for whom you need to come up with detailed marketing plans. You need to justify all your ideas to people who are paying for the campaign and the people who pay you for your work. On the other hand, you need to communicate with your social media team and try to take care of organising and arranging every little bit of their workload.
Outreaching to influencers is also a part of the strategist’s job. Getting the right ones to work for your brand without having to pay a fortune can be tricky if you lack communication skills. Without proper judgment on how to deal with different characters and personalities at any given time, there’s no way to succeed in this line of work.
Partaking in content creation is also an everyday part of the job. Strategists are not just managers who make guidelines and general plans, they’re also involved in how these will be implemented in the content that’s being created.
Even when they don’t write parts of the content themselves, they need to conceptualise, arrange and explain in detail what the content should look like. And of course, when it’s done, it’s their job to go through and edit large pieces of it. Providing relevant, interesting and innovative content for multiple clients at the same time can sometimes be very challenging.
In addition to being creative, strategists need to be meticulous, methodical and level-headed. They have to know how to use different tools in order to analyse the successfulness of their efforts.
As a social media strategist, you shouldn’t just track the numbers and feedback on the pages you manage, but also use advanced social media monitoring tools to check what the internet is telling about your clients. Understanding data and knowing how to turn it into action is one of the most important aspects of this job.
Naturally, to achieve all this, you’ll need real passion for the work and the ability to enjoy new challenges and goals set for you every day. Switching back and forth between different tasks and duties, as well as remaining motivated and responsible, simply won’t be possible without lots of enthusiasm.
Therefore, if you want a quiet and peaceful nine-to- five workplace with no stress and tension involved, then a social media strategist’s job is definitely not for you. But if you’re looking for a fresh and dynamic career opportunity and you feel you thrive under pressure, then going this way might be something worth considering.
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