6 University Lessons That Prepare You for a Digital Marketing Career

6 University Lessons That Prepare You for a Digital Marketing Career

Digital marketing is a dynamic industry As such, it does not come as a surprise that many university students these days are taking courses that will allow them to find a position in web development and SEO companies.

Likewise, those who are gearing up for university and are already eyeing a career in digital marketing turn to elite university consulting experts to help them sort through possible university choices and get objective opinion on course options that will pave the way prepare them for a career in digital marketing.

The online marketing industry actually requires professionals with different training backgrounds. Contrary to the belief of some people, the people working in this industry come from diverse backgrounds and possess expertise in fields which are not usually associated with digital marketing.

For example, in content development and marketing alone, creative writers, statisticians, event planners, graphic artists, and journalists make up a dream content team. In short, you don’t always need to have a “technical” background in computers and web development to find a role that fits you in an online marketing company.

What you need, however, is a solid university learning experience because many of the lessons you learn and skills you acquire and develop within the confines of the classroom can be used as a solid foundation for a digital marketing career. What are these?

1.     Research

research digital maketing careerThis is a crucial component in digital marketing. All the data gathering you do for reports and thesis in college is perfect training for the development of cyber marketing strategies. You’ll have an easier time dealing with the demand for information in digital marketing if you have finely tuned research skills.

2.     Psychology

Powerful marketing campaigns are deeply rooted in psychology. If you tell your university admissions consultant that you wish to get into marketing, you will be recommended to take psychology courses. These courses will increase your knowledge and understanding of human inclinations that marketing efforts should tap for effective messaging.

3.     Oral Communication

Though a large chunk of exchanges in digital marketing operations are done electronically through emails and chat rooms, there surely will be occasions wherein you’ll be required to make a presentation and speak directly to somebody important or a big group of people.

Developing your public speaking skills and learning to be comfortable speaking before people when you’re in university can be leveraged to your advantage once you become a digital marketer. A strong speaker who is able to present ideas beautifully and persuasively is in demand in this industry.

4.     Time Management

College life is hectic and students that do particularly well in universities are those that manage their time well. College life will give you ample time for practice for the hustle and bustle typically associated with a career in digital marketing.

Learn how to manage your time well in university and you’ll be able to adjust easily to the unique time demands of digital marketing.

5.     Flexibility

The thesis writing process can sometimes be brutal especially when professors ask you to add “more” or take a different approach when you’ve already laid out a solid framework of studies and other data. Even if you wish to insist your way, you have no other choice but to be flexible to secure your target outcome.

This will often happen to you as well when you become a digital marketer. A lot of clients only realise what they want after seeing a completed output. Despite your hard work, you need to yield to what they want and study how you can integrate their new requirements to the framework, or let their instructions redirect initial plans toward a different direction. Bending and twisting according to the instruction of clients and even the standards set by the industry to which clients belong to is the norm in digital marketing.

6.     Organisation

Keeping track of obligations or responsibilities is one invaluable skill that can be developed in university. In the digital marketing, this ability comes in handy in handling day-to-day operations.

Content marketers, for example, need to keep track of guidelines set by clients, GP sites, and search engines. On top of that, organizing information is necessary for a cohesive result as well as developing an effective system in order to accomplish tasks in the most efficient manner.

University, indeed, is a great training ground for the career you wish to have. So, make sure you make the most out of your university life and focus on developing the attitude and skills that will make you successful in your professional life.

You think it’s not enough? Another way to get some experience and work out if digital marketing is the job for you is to sign up to our programme. Check it out, you won’t be disappointed!

About post author

Brian Giroux
Brian Giroux is an experienced college admissions advisor and co-founder of Capital College Consulting. Brian is a Professional Member of Independent Educational Consulting Association (IECA). Brian has worked with students from over 30 countries to help provide guidance through the US admissions process.Brian's experience includes 18+ years in education serving multiple roles as educator, athletic director, and college admissions consultant.
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