Gone are the days when print media, radio and television were considered the only ways of reaching the masses. With the rise of video sharing sites like Youtube, Vimeo and Dailymotion and video content accounting for a staggering 74% of all online traffic, numerous businesses are turning to video marketing. Coined as the next big thing in digital marketing, video marketing is revolutionising the way that companies can reach their target audiences as it continues to become an increasingly popular medium amongst consumers.
Considering the fact that, 73 percent of customers are more likely to purchase a product or use a service after watching a video, if you are not already using videos in your online advertisement, then odds are you are losing customers to your competitors. Not to mention, 52% of marketers around the globe believe that video is the type of content with the best return on investment.
For businesses to stand out from the cut-throat competition and build meaningful relationships with customers in 2018, they need to tap into the power of video marketing. Read on to find out five video marketing trends you need to know about it.
Top Video Marketing Trends…
1. Go live
Live video has without a doubt, become a powerful game-changer, a new weapon in the marketing arsenal of today’s online businesses. In addition to being cost-effective, live streaming is attractive to users, since it transmits spontaneity and authenticity.
2. Rise of edutainment videos
Educational marketing videos have taken the Internet marketing world by storm. Furthermore, programs like Camstasia allow marketing executives to quickly and effortlessly turn power point slides into interactive videos with voice overs. This trend is only set to grow in 2018.
3. Big things come in small packages
In today’s fast paced world, consumers don’t have the time or attention span to watch long-form videos. Given the fact that Vine, Instagram and other bite-sized videos have become immensely popular on the Internet, making your marketing videos short and to the point is vital to effectively advertise your products and services.
4. Square it up
Over the years, square videos have become increasingly successful, receiving higher engagement as well as views from users on all social networking platforms. Compared to horizontal videos, square videos not only occupies more than 78% space on Social networking giant Facebook’s news section, but also get a higher percentage of engagement.
5. Add a new dimension to your videos
Even though 360-degree video is a fairly new technology, it has become one of the most effective ways to market products. Allowing for a first-person viewing experience, 360-degree videos will definitely become an important marketing tool in 2018.
At the end of the day, these video marketing trends have enormous potential in growing companies and it is vital for business owners to stay on top of trends so that they can fully capitalise on these new findings in the Internet marketing industry and take their businesses to the next level!
Become a DigitalGrad.
Apply for our free online marketing training and gain the digital skills you need to get your dream digital marketing job.