Social media marketing is a catch-all term for paid advertising on social platforms such as Twitter and Facebook as well as the unpaid ‘organic’ activity that we can all do to gain traffic or visibility for our brand or website.
Unpaid activity usually focuses on the creation of highly engaging content. Stuff that other people want to read, and is likely to provokes a reaction – make you laugh, make you cry, make you post an angry rant! Anyone with an account on a social media platform can try social media marketing.
Paid activity is the way platforms such as Twitter, Facebook and LinkedIn make money from advertising. All the advertising options vary but generally include options for cost-per-click advertising (where you only pay when a user clicks on your ad) and brand or CPM advertising (where you pay a fixed sum for a thousand ad impressions – that’s 1000 views of your ad to you and I).
Keep an eye on MashableUK for the latest in Social Media Marketing.