What is Social Media Marketing?

Social media marketing is a catch-all term for paid advertising on social platforms such as Twitter and Facebook as well as the unpaid ‘organic’ activity that we can all do to gain traffic or visibility for our brand or website.

Unpaid activity usually focuses on the creation of highly engaging content. Stuff that other people want to read, and is likely to provokes a reaction – make you laugh, make you cry, make you post an angry rant! Anyone with an account on a social media platform can try social media marketing.

Paid activity is the way platforms such as Twitter, Facebook and LinkedIn make money from advertising. All the advertising options vary but generally include options for cost-per-click advertising (where you only pay when a user clicks on your ad) and brand or CPM advertising (where you pay a fixed sum for a thousand ad impressions – that’s 1000 views of your ad to you and I).

Keep an eye on MashableUK for the latest in Social Media Marketing.

About post author

Hello. My name is Lucy Smith. I recently quit my full-time Marketing Director role at a tech start-up in London, (after 13 years hard graft getting there), in favour of starting up on my own. Why? The journey from graduating with a 2:1 in Media and Cultural Studies to Marketing Director hasn't all been plain sailing, but is has been challenging and tremendous fun. A career path that I heartily recommend to anyone who will listen. Digital Marketing For Graduates is my brain-child. I'd like to give something back, as well as have the experience of starting my own business. I will give it my all. Provide and source the very best information I can, but I know I can't do it all alone. For Digital Marketing For Grads to evolve I will need some help. Please get in touch if you'd like to be part of the idea.
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