Marketing is one of the most lucrative industries out there. Marketers and advertising companies spend years creating a name for themselves, building a steady clientele, and leaving a mark in their business. Because competition is tough, you will need all the help you can get to make a name for yourself.
As business trends come and go, marketing tactics also change regularly. The strategies which were a hit last year may already be obsolete today – the marketing industry moves so fast. The tools that marketers could not live without a few years ago are probably defunct now.
So how can you, as a young marketer, get started when everything is seemingly in flux? How do you know what path to take when planning your first campaign?
Fortunately, there are certain marketing guidelines that hold strong and outweigh the fluctuation in these trends. And these are the key points I recommend learning if you want to carve a name for yourself in the industry.
#1: Understanding Your Market Will Save You A Lot of Trouble
To market a product or service (or anything!) successfully you must believe that it is the cream of the crop. And you should also remember that not everybody has the same taste and needs as you. So the trick is to try to work out who has the problem that your product fixes? Whose life will be easier when they buy your service?
Here are some of the main factors to consider when trying to define your target market:
- Market Wealth – Do the consumers in this market have the means to spend on your product?
- Market Size – Is the product gender-specific? Does it target a specific age-group? Is the service available to a specific location only? Are there any other demographics that are particularly relevant to the product you are selling?
- Market Competition – How tough is the competition in your line of business? Is this industry merely starting or already saturated? What does your company do differently or better than the competition?
- Value Proposition – How much value does the product your marketing add to the consumers and also to the entire industry? What qualities does the company you work for have that makes it a cut above the rest?
#2: Aim for Concrete Core Metrics Instead of Perfection
As a young marketer, you may currently hold some ideas that you formed in school or university – that the real world will challenge. First of all be open to the fact that you don’t know everything and be prepared to learn fast. Don’t be afraid to let go of ideas.
Instead, let your actual work and experience shape what you believe. Unlearning is a significant part of the education you get outside of school. The first lesson is that perfection can rarely be achieved.
So it pays to have concrete core metrics to measure whether a campaign is successful or not. Before you start any activity define what success means. Is it more visits to a website, is it a minimum number of sales over a specific time period. And, if you are working with a team, make sure that everyone knows what you are working towards and how you plan to achieve it.
#3: Find Growth Opportunities in Delegation
Delegating some of your workload means saving yourself from unpleasant and boring tasks, right?
The art of delegation, is keeping the tasks that you are skilled in, and delegating other tasks to people who are more skilled than you.
If you want to progress in your marketing career, finding growth potential in delegating will be key. Delegation and outsourcing is a two-way street to success; you gain more chances to grow while giving others the opportunity to also hone their craft.
You may consider delegating to other members of your team, or another department in your business, or even using external freelance resource. Another increasingly popular outsourcing route is to hire a virtual assistant.
#4: Be Unapologetic When Selling Your Brand
There is an icon for every industry. World-known brands such as Coca-Cola or KFC keep their recipe secret because it’s the very thing that sets them apart. It’s the qualities peculiar to each and every brand that make them memorable to the market. When selling the brand that you work for be bold, keep focussed and don’t be afraid to explain what the business truly stands for.
#5: Strive For Work-Life Balance
Stress doesn’t equal lucrative work. A huge pile of work does not mean you are on the right path. Always find time to step away from your desk and enjoy some personal time. Marketing requires ingenuity and you cannot be creative if you are mentally and physically exhausted.
Marketing trends and tips are constantly changing but these facts stay solid as you work your way up the career ladder. These 5 tips should hopefully help you carve your way to the top!