In order to have a profile on our Hiring Hub, we ask our DigitalGrads to make a quick-and-easy intro video.
We know how unpopular this might be (believe me I hated having to do mine!), but it REALLY does resonate with the businesses looking to hire – Matching company culture to personality is a massive consideration when hiring, so this is your chance to smile and show them you how lovely you are.
If your profile is the only one on our Hiring Hub without a video intro, it makes it hard for businesses to shortlist you, because they’ll already feel like they have met everybody else. Also, you don’t want to waste your time interviewing for a company who would never have employed you in the first place.
Your intro video is is the best way to show businesses who you are and what you have done. We already optimise your profiles to highlight any relevant experience, so you don’t have to go into too much detail in your video – it’s just more of a quick hello!
We think your video should be upbeat and happy – you should just try to be yourself (unless of course you’re not upbeat or happy) and come across as friendly and approachable. Smiling is key!
We have come up with a list of advice on how to make a killer video intro, so take a few deep breaths and let us walk you through it.
But first, here are a couple of important DON’Ts
DON’T specify where you want to work or what you want to do (unless you would ONLY work in fashion, or would ONLY work in analytics, and wouldn’t consider anything else). Lots of different businesses will be watching, so it’s best not to limit your potential.
DON’T tell the viewer to email you or look you up on LinkedIn. DigitalGrads will have your back on getting them in touch with you.
DON’T read your script on camera.
Step 1 – Create a script
Have a rough idea of the things you want to say. It only has to be 30-60 seconds which is about 50-120 words. But try and focus on personality rather than getting every word right, and don’t read it (we can see your eyes move!). You can follow our format laid out out below, or feel free to go off piste if you are confident in doing so.
Introduce yourself clearly
Hello, I am Elton John and graduated this summer with a 2:1 in Glam Rock Studies from the University of Manchester.
Sell yourself as a digital marketer
Have you worked/volunteered/interned as a digital marketer before? What did you do, and what skills did it give you? Are you an accomplished blogger? Vlogger? Photoshopper? MailChimp-er??? Highlighting any content/video/email/social media marketing skills you have is a good idea.
“I worked as a digital marketing intern for 3 months during my summer holiday, and I have created my own website which I’d be happy to share with you.”
To fill in any skills gaps, you can mention what you have learned in your practical DigitalGrads training – Explain what you have learned on the course, for example:
“At DigitalGrads, I learned how to plan and implement a campaign on Twitter. I’m particularly interested in creating evergreen content for blogs and using that to drive traffic across multiple social media channels.”
Backing up your claims with any stats is a great way to prove a point. Something like how many Insta followers you managed to attract for an event/business, or how much of a percentage increase you managed to drive to a website etc etc.
Let them know what makes you tick. What do you enjoy? How would you describe your personality?
“I am a big sports fan, and run marathons in my spare time! I would describe my personality as ‘enthusiastic and a good communicator’, and I hope my friends would agree.
Hook ‘em in
Maybe add something that will interest them and hook them in. Something which makes you stand out from the crowd. Did you win any prizes at university, have you done work experience for any well-known companies or people, have you had particular praise from someone important, or did you achieve a great mark in a relevant piece of coursework?
“In my final year at University I was the president of the Marketing Society, which amongst other things involved promoting and running events to over 300 students, sourcing speakers and managing the budget.”
Whatever you want, but something like:
“Thanks very much for watching”
“I hope to have the chance to explain more in person”
“Hoping to hear from you soon!”
And finish on a thank you!
Step 2 – Prepare your environment
Find a quiet room, somewhere that is uncluttered – ideally a blank wall behind you. Take down any posters or pictures that maybe in the way.
The room should also be well lit so you can be easily seen on camera. And don’t sit in front of a window as that will throw you into darkness. Ideally the room would be naturally lit and you would be sitting away from the window.
If you need to light the room artificially, you don’t want any strong beams of light shining at you, the room must also not be dark otherwise you won’t be seen on camera.
You can sit down and film on a laptop, or just hold your phone if you feel more comfortable, although try not to move it too much, as giving your potential employer a rollercoaster experience is not the best start.
Do one or two prep takes to ensure that the video is filming properly and that the sound is being picked up with no background noise.
Step 3 – Prepare yourself
If you are camera shy, then you can learn your 30-60 second intro off-by-heart, but try to imagine you are talking to a real person, rather than to a camera, and don’t worry if there are a few errrrs and ummmms – it’s natural, and nothing a smile won’t fix. Some people find repeating it in front of a mirror helps.
Dress as you see fit. We think that smart-casual is probably best, but don’t worry about it too much. Revealing clothes/PJs/sweary T-shirts are an obvious no-no.
Step 4 – How to film
Landscape please! (i.e. Phone on its side or on a laptop). Pleeease don’t film in portrait mode (phone standing up), as we can’t use it.
You don’t have to use a professional camera, an iphone, ipad or laptop camera will suffice, if it is a quiet room and it is a light room. Remember to have the microphone turned on.
Stand in front of the camera reasonably close, again so it picks up your voice without any trouble and we can see you. Aim for head and top of shoulders in the frame.
Look at the camera. Smile, relax and pretend you are talking to a friend. Remember to slow down. Most of us have a tendency to speed up when we’re nervous or uncomfortable. Remember, you can take as many takes as you need.
Sometimes it helps to actually chat to a friend on the phone before you start, as that can really relax you.
Also remember that you can edit the beginning and end very easily, so don’t worry if there is a bit of movement at the start or end when you turn the video equipment on or off.
And if you have some video skills – feel free to be as creative as you like. These things are never one-size-fits-all!
If you want to see a video profile in action, you can do that by clicking here.
Now it’s over to you! Let us know if you have any questions.
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